The Power of PBP

  • The Power of Polar Bear Pride

     Reader Appeal The Jackson Community is proud of its youth and its school system. Place your ad alongside stories and pictures that residents care about.
     Repeat Business PBP is widely read and trusted, as evidenced by the number of advertisers who claim they get more business from ads placed in the PBP than others placed in higher priced publications.
     Affluent Audience PBP delivers your message to Stark County's most affluent homeowners and professionals. Place your message in a market noted for discerning buyers with discretionary income. The average per capita income in Jackson Township is $44,000.
     Reach the Home and Business Market 18,000 homes and more than 2,000 businesses are located in the PBP circulation area. And because many Jackson residents are also business owners outside the readership area, your ad will be seen by decision-makers who can put your product or service to use at home and at offices across Stark County.
     Continual New Customers Jackson is a growing and transient community. According to the recent census, it still leads Stark County in growth, with an average of 250 housing starts per year. Our advertisers tell us that PBP generates new business from new residents who have moved to Jackson because of its exceptional public schools. Readers also tell us that they tend to support the businesses that support the schools.